VERISOL Brazil
B2B strategy proposal
VERISOL BRAZIL / B2B GROWTH

Global strength.
Local relevance.

A dedicated brand experience. A clear path from interest to a business partnership.

Local website · GELITA standards · Connected sales
VERISOL / GELITASIGU · 2026
01 / The investment case

A new role for the website.

The investment is in a stronger brand and commercial journey—not simply a newer interface.

94%

of surveyed B2B marketers associate trust with brand success.

LinkedIn / Ipsos, 2025 · n = 1,500 · six countries, including Brazil.

Proposed improvements. Validate results through lead quality and qualified opportunities.

A

Build on the recent launch with a clearer commercial journey

Clear audience routes

Separate partnership evaluation from consumer discovery, with relevant content and contact actions.

Strengthen VERISOL in Brazil

Build a more robust local website with approved science and partner benefits to strengthen the brand in the Brazilian market.

A technical base for the buying journey

Improve navigation and performance, with manageable content and forms connected to the CRM and RD Station, suited to today’s buying journey.

02 / Complementary assets

One brand.
One connected system.

The website builds interest. RD Station develops relationships. Salesforce advances opportunities to sales.

Explore the roles ↗
In focus

GELITA supports scientific and corporate evaluation. Campaign activation happens in the local experience.

03 / Branding creates demand

A desired brand.
Demand for partners.

Strong communication and a dedicated website give VERISOL a distinctive presence and build familiarity.

B2C supports brand demand.B2B is the commercial objective.
In focus

Consumers follow their own route; only business inquiries enter B2B qualification.

05 / How the strategy works

Every action has a role.
One connected journey.

Select a workstream to explore its action, objective and place in the funnel.

Hover or click to explore.

06 / The decision

Approve the website.
Activate the strategy.

Move forward with a dedicated VERISOL Brazil experience, governed by GELITA and connected to sales.

A brand investment with a commercial purpose.

  1. 01
    Confirm each asset’s role

    The website supports the brand journey. Landing pages serve specific offers.

  2. 02
    Agree owners and qualification

    Define contact ownership, qualification criteria and feedback between marketing and sales.

  3. 03
    Measure results from end to end

    Connect pixels, tags, RD Station and the CRM to a dashboard updated daily, mapping the funnel and showing where to increase, adjust or reduce investment.

Proposed strategy. Criteria and targets to agree.

Thank you.

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